Code Deco: The Art of Perfumery
Perfumes are an amalgamation of many elements and perfumer Gauri Garodia believes art and science are two of them. She prides herself on ingredients, on perceiving moods and personalities which are then encapsulated inside the artisanal bottles of her Code Deco brand. At Delhi's Moon River store, where she held a workshop on perfumery, Gauri spoke to us about the art and its fragrant offerings.
What draws you towards perfumes?
I have been working with them for over 16 years now and I can tell you that they are a versatile and subtle medium. They speak to us at many levels – they can affect your mood, take you back to a place or time or simply allow you to express yourself in new ways. At Code Deco (her brand of artisanal perfumes) we are always experimenting with new materials and novel combinations. The key is to create something interesting – whether it is through unexpected hints or subtle contradictions. Believe me when I say, nothing is too fantastical!
What draws you towards perfumes?
I have been working with them for over 16 years now and I can tell you that they are a versatile and subtle medium. They speak to us at many levels – they can affect your mood, take you back to a place or time or simply allow you to express yourself in new ways. At Code Deco (her brand of artisanal perfumes) we are always experimenting with new materials and novel combinations. The key is to create something interesting – whether it is through unexpected hints or subtle contradictions. Believe me when I say, nothing is too fantastical!
Tell us about the process of creation.
We begin with a creative outline – a concept or a mood we’d like the fragrance to evoke. A detailed brief is then shared with our expert chemists. At the nose, I then evaluate the fragrances. Sometimes, harmony is achieved with the very first experiment. Other times, we have to go through as many as 100 formulations. What seems effervescent at the surface is the product of many laborious hours. Eaux de Jasmine and Eaux de Rose are some of our finest femme offerings. The first is sheer, ethereal and dreamy, whilst the latter is delicate and chic. B Minor is sophisticated and debonair and Marwar is perfect for the mysterious, enigmatic man.
What inspired the latest collection?
The Jazz series is based on ‘Violets for your furs’ by John Coltrane. Since the piece is dark and melancholic, we wanted a base that boasts of depth and resonance. After several iterations we settled on one made out of cedar-wood, tobacco, leather, patchouli and the piece de’ resistance, Vetiver from Haiti. The resultant fragrance was so beautiful, we built an entire collection around it.
We begin with a creative outline – a concept or a mood we’d like the fragrance to evoke. A detailed brief is then shared with our expert chemists. At the nose, I then evaluate the fragrances. Sometimes, harmony is achieved with the very first experiment. Other times, we have to go through as many as 100 formulations. What seems effervescent at the surface is the product of many laborious hours. Eaux de Jasmine and Eaux de Rose are some of our finest femme offerings. The first is sheer, ethereal and dreamy, whilst the latter is delicate and chic. B Minor is sophisticated and debonair and Marwar is perfect for the mysterious, enigmatic man.
What inspired the latest collection?
The Jazz series is based on ‘Violets for your furs’ by John Coltrane. Since the piece is dark and melancholic, we wanted a base that boasts of depth and resonance. After several iterations we settled on one made out of cedar-wood, tobacco, leather, patchouli and the piece de’ resistance, Vetiver from Haiti. The resultant fragrance was so beautiful, we built an entire collection around it.
Tell us about the elegant ingredients.
The mysterious Vetiver is used for its earthy, slightly moist woody nature. Juniper, reminiscent of gin, brings a hint of pine and citrus. Bergamot, also citrusy, is sought after for its warm, spicy lavender aroma. For combination of rich earthy wood and sweet must, we swear by patchouli.http://luxpresso.com
The mysterious Vetiver is used for its earthy, slightly moist woody nature. Juniper, reminiscent of gin, brings a hint of pine and citrus. Bergamot, also citrusy, is sought after for its warm, spicy lavender aroma. For combination of rich earthy wood and sweet must, we swear by patchouli.http://luxpresso.com
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